Today’s Trustee is positioned as a forum for the retirement-fund industry rather than part of the financial-media milieu. But it isn’t for this reason alone that we don’t have a circulation certificate from the Audit Bureau of Circulations and don’t intend to apply for one.
Our view, from experience, is that ABC figures can be vulnerable to distortion and are not necessarily comparable. Instead, we offer a fail-safe method to prove our circulation.
Any person wanting to validate our circulation is invited, on request, to view our database at the Tyger Valley offices of independent database manager Optimal Solutions (www.optsol.co.za). We are also prepared, on request, to submit copies of our SA Post Office proof-of-payment documents which reflect the number of TT magazines mailed to our database for respective editions.
As an example, for our edition dated April-June 2019, there were 11 648 copies of the magazine distributed individually through the post to our unique database. In addition, there were 5 800 hard copies distributed with the Financial Mail to its local subscribers.
Further to these, the electronic version is sent to over 11 000 recipients (on our database and other interested parties) for whom we have email addresses. This ‘flipper’ version enables recipients to view, and to forward as they wish, the full contents of the publication in magazine format on their computers and tablets.
Social-media links are provided to extend communications, while distribution is enhanced via other platforms such as Batseta.
Also to be noted is that, on average, around 750 hard copies of each edition are regularly distributed to delegates at various retirement-fund conferences, seminars and training workshops.