Our history
About the publication Today’s Trustee (TT)


The purpose of Today’s Trustee is to help promote the mass empowerment of retirement-fund officers and members for the social good of themselves and South Africa.

It does so by a unique combination of editorials and sponsorships, the former to stimulate awareness on topical issues and the latter to extend educational support. Unafraid of controversy, the publication strives to

  • Perform a watchdog role for the industry;
  • Assist principal officers and trustees in the performance of their fiduciary duties;
  • Offer a platform for the distribution of information and exchange of ideas between financial-sector regulators, service providers, fund officials and members;
  • Encourage stakeholder activism of pension funds in line with best-practice social, environmental and governance principles.

 General background

Launched in 2005 as a quarterly magazine, independently owned and managed by founder Allan Greenblo, Today’s Trustee is a highly niched publication specifically for the principal officers and trustees of SA retirement funds. Digitalisation has enabled it to expand increasingly into the membership space as well.

Greenblo is highly experienced in financial journalism. A co-founder and for many years the editor of Finance Week, he later became managing director of BDFM (proprietor of Business Day and Financial Mail). His numerous financial-journalism awards include the Sanlam award for lifetime achievement.

Editorial approach

Key characteristic is independence of expression, free from industry or government interventions. This is seen as fundamental to credibility for enhancing awareness and stimulating thought on topical (and often controversial) policy issues pertinent to retirement funds.

There is also content of a primarily educational nature, consistent with objectives of the Financial Sector Code.


Hard and electronic copies of the magazine are distributed without charge to a unique database of some 10 500 principal officers and trustees, as well as such other industry participants as asset managers. They’re also distributed at numerous trustee workshops, training sessions and conferences such as those held by the Batseta Council of Retirement Funds.

While the structure of the industry increasingly consolidates into umbrella funds, their management committees have also become target areas for expanded and essential readership.


As at end-March 2020, the sole shareholders are Greenblo and the ASISA Foundation. Each has 50%.